Raina Dayne is a Brand Strategist, Creative Director, Author, and Alchemist. She once built a brand using only shadows and folklore.

Every civilization that has ever existed has asked the same question. 

Who am I.

It is the oldest question we have, and the only one we never finish answering. I have spent my life inside it. Branding is just where the question became my work.
Most people think branding is the surface: the name, the look, the voice. It isn't. Branding is the discipline of deciding who something is and then having the nerve to mean it. That is identity work. It is the same work a person does over a lifetime, only compressed, deliberate, and done out loud. When I build a brand I am not decorating a company. I am asking it the Delphic question and refusing to let it answer with a slogan.

I came to this through design, then through psychology, then through the myths: and I am still going, finishing a master's in mythology now, because the deeper I follow identity the older the trail gets. Jung mapped it. The myths mapped it before him. They understood that the self is not a fixed thing you find but a living thing that moves, contradicts itself, hides, and occasionally surprises the person it belongs to. Brands are no different, because brands are made by people, for people, and the search for self runs underneath all of it whether we admit it or not.

This is not a service I offer. It is the thing I have been studying my entire life, pointed at the work. Twenty years of it, across startups, cult brands, agencies, and the companies large enough to know better and brave enough to go deeper. 

Every brand is different, but the work is always the same: Helping something understand what it actually is.

Branding is identity. Identity is my life's work. That is where I begin.

Two Decades of Brand Building •

Two frameworks, built from scratch •

Published Author •

Trained in Design, Language & Myth •

Smithsonian-Collected: cited in scholarship on design and social change •

Two Decades of Brand Building • Two frameworks, built from scratch • Published Author • Trained in Design, Language & Myth • Smithsonian-Collected: cited in scholarship on design and social change •

  • “Raina is an incredible mind that always has us thinking outside the box. Going through her system allowed us to learn so much about ourselves and our target consumer. Your life will be blessed after working with her!

    — Kapil Kalra, President, Naturemary®

  • "Raina is one of the most brilliant minds in brand strategy and creative innovation. Her groundbreaking systems are a game-changer, seamlessly bridging creative concepts with rational tools to deliver transformative results."

    — Alex V. Delegeanu, Growth Strategist for 8-figure giants

  • “Raina is one of the most brilliant creative minds I’ve ever met. Her understanding and positioning of Branding transformed how we approached brand strategy at WKND, and highly influenced all of our decisions related to brand. If you ever get a chance to work with her, I highly recommend it!”

    — Kyle Hunt, 8-Figure Agency COO

  • "Her understanding of branding goes far beyond design, she thinks in systems, positioning, and long-term strategy in a way that completely shifts how you approach a brand. She’s been an incredible mentor, constantly teaching, challenging, and helping the team grow. Raina isn’t just a creative, she changes the way you think."

    — Lucas Ambrosio, Retention Architect for DTC Brands & Agencies

  • "Saying that Raina is the most brilliant person I have ever worked with is a serious understatement. To claim that she is the most brilliant person I have ever met still doesn't capture the depth of my experience working with her. Raina is, without a doubt, the most gifted brand strategist I have ever encountered—and will ever encounter."

    — Jona Grey, Founder, The PDF Group