The Power to MUTATE

MUTATE is a disruptive SEO agency specializing in adaptive, high-impact search optimization strategies, founded in 2024 by Ako Stark in Florida, with a focus on innovation, transformation, and data-driven digital growth.

In an overcrowded SEO industry filled with templated agencies and indistinguishable branding, MUTATE needed a bold, differentiated identity to establish authority, attract high-value clients, and reflect its transformative approach to search optimization.
By developing a strategically grounded brand, including clear positioning, a cohesive visual identity, and a differentiated messaging framework, HOARD transformed from a generic service provider into a recognizable industry leader in retention and CRM strategy.
- Brand Strategy
  - Positioning & differentiation
  - Personality profile
  - Messaging framework
  - Competitive analysis
- Naming & Verbal Identity
  - Brand name development
  - Naming convention
  - Tone of voice & brand language
- Visual Identity
  - Logo design
  - Custom typeface
  - Typography system
  - Color palette
  - Iconography
  - Brand guidelines
- Customer Insight & Market Research
  - Audience segmentation & personas
  - Behavioral analysis
  - Competitive landscape research
- Creative Direction
  - Brand storytelling
  - Visual and verbal consistency across all touchpoints

The Team

Raina Dayne

Brand Strategy | Naming & Verbal Identity | Customer Insight & Market Research | Creative Direction

Tulio Pinto

Visual Identity