A full-scale rebrand of Tres Colori, evolving it from a generic personalized jewelry line into a modern, emotionally resonant brand rooted in craftsmanship and self-expression.

Brand positioning, visual identity, brand narrative, customer insight, creative direction, typography, and user experience recommendations.

Modernize an outdated brand identity while honoring its core offering—personalized jewelry—and expand its appeal across a broader, more diverse customer base seeking meaning and individuality in their purchases.

Redefined the brand around the emotional value of personalization, emphasizing storytelling, heritage, and individuality. Developed an elegant and contemporary visual identity system, including a refreshed logo, refined typography, and updated color palette that elevated the brand’s perceived value. Aligned messaging and design with the idea that each piece is a personal artifact, crafted to represent the wearer’s unique story.

Successfully repositioned Tres Colori as a modern, consumer-first brand with deeper emotional relevance. The rebrand enhanced its market perception, improved brand consistency across channels, and attracted a broader audience looking for timeless, meaningful jewelry.