It’s Not Really A Cult.

The Cult of EUNOIA is a transformative branding system that fuses psychology, strategy, and storytelling to create brands with a personality —blending structure with adaptability to bridge the gap between branding and marketing through beautiful thinking.

  • Book design and development of new branding framework

  • Branding strategy, book writing/design, psychological integration.

  • Strategy & Framework Development

    • Created the EUNOIA branding strategy

    • Developed the Triad Method for brand personality profiling

    • Defined the EUNOIA system components: Elements, Understanding, Narrative, Opus, Ism, and Archetype

    • Established the positioning framework (Thesi & Nota) for competitive analysis and customer insight

    • Designed the Tessellation Method for campaign flexibility

    Branding & Visual Identity

    • Designed the EUNOIA brand identity (logo, color system, typography)

    • Developed the visual storytelling framework for brand communication

    • Created the iconography and design system for archetypes and brand application

    Creative Direction & Design

    • Designed the cover art for Cult of EUNOIA

    • Illustrated the archetype cards & symbols used in the system

    • Created custom visual elements supporting brand strategy execution

    Copywriting & Editorial

    • Wrote the entire book (Cult of EUNOIA)

    • Developed brand messaging frameworks for application in marketing

    • Crafted subconscious-driven storytelling principles for brand narratives

    Research & Psychological Insights

    • Conducted in-depth research on psychology, semiotics, and archetypal branding

    • Integrated Jungian psychology, Tarot, and symbolic storytelling into branding

    • Developed a behavioral psychology-driven approach to brand engagement

    Implementation & Application

    • Built a scalable brand strategy framework applicable to various industries

    • Created a step-by-step methodology for brands to adopt the EUNOIA system

    • Structured the system for future adaptation in consulting, workshops, and training

  • Introduce revolutionary branding method merging psychology, archetypes, and strategy.

  • Successfully launched new branding methodology and established the foundation for a full agency built around the EUNOIA system.

Brands are people. People are complex, multifaceted, brands should be too.